E‑commerce in Luxembourg

With EUR 41,785 per capita in 2024, Luxembourg is in first place among the EU member states—and in third place in a pan-European comparison, directly behind Switzerland and Liechtenstein. The willingness to consume is high, and people prefer to buy from well-known brands—with a clear demand for quality, service and trust.

Luxembourg is one of Europe’s leading digital markets: Over 80% of the population shop online.

The market is highly international—96% of online shoppers also order from foreign stores, particularly from Germany and France.

The Luxembourg government also actively promotes innovation and digitalization—and thus contributes to an environment that remains attractive for online retailers in the long term.

Shoppers from Luxembourg prefer established payment methods—with a very high card density: On average, every inhabitant has 1.4 debit cards and 3.7 credit cards.

Luxembourg’s e‑commerce market is highly international—orders are predominantly placed via large, cross‑border platforms.

POST Luxembourg is the market leader in local delivery, followed by INFLOW and express services such as Wolt Drive. Shoppers’ expectations focus on speed, reliability, flexibility, transparency and the lowest possible costs—factors that are crucial for customer loyalty in Luxembourg’s e‑commerce sector.

At an average of 5%, the returns rate in Luxembourg is far below the European average. Even in the fashion sector, it remains relatively low at a maximum of 20%.

Nevertheless, consumers attach great importance to uncomplicated returns processes, just in case. Many consumers use parcel stores or pick-up stations close to the border—a well thought-out returns setup with simple processing and clear communication creates trust and lowers barriers to cross‑border purchases.

The Luxembourg market impresses with its high purchasing power, digital self-evidence and strong international focus. Cross‑border online trade is firmly anchored in the everyday lives of residents—especially with providers from Germany and France. If you want to sell successfully here, you need multilingual customer service, mobile-optimized checkouts and a clear setup for returns and sustainability. Thanks to its modern infrastructure and low entry barriers, Luxembourg is an attractive market for European brands.